As explained in the primary explanation of the portal use cases (Logged-in user), a targeted banner ad brings you to a
- subject-specific scheduling flow
- where all relevant customer information is already pre-filled (step 5).
Personalized targeting offers a huge opportunity for banks:
- higher conversion rates given the personalization on the offered product/service (see picture below)
- higher close rates on existing customers (compared to prospects), so this should be leveraged in the customer portal
- customer centricity: logged-in customers are treated in a personal way & feel unique=>hence, a bettercustomer experience