What you need to know about mortgage terms

This is an example of a blog post about mortgages.

Blog Page

Need one-on-one mortgage guidance?

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Pexip Engage | Showcase

Banking

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Active use case

Blog Page

A blog page may carry different structures, both from a content point of view or from a writer's perspective.

Depending on how a blog or a blog page is structured, a company may offer different conversion possibilities here: schedule a meeting with the writing advisor; schedule a meeting about a specific subject (e.g. the subject of the blog itself); or schedule a meeting around a certain category or group of subjects (when a blog is more generic or wider).
The idea here is that offering conversion buttons in or around a blog drives direct and continued engagement: a visitor reads something that interests him/her or is triggered by a certain post or article, and (s)he can straight away schedule a personal interaction with someone, directly from the article or page.

Summary

With this use case, a company can further drive conversion from a page or from a set of content that traditionally is less used for such purposes.
The benefit is that visitors (readers) of a blog are explicitly triggered by a specific subject or person, and offering them direct conversion possibilities is a very strong commercial tool.